SMOOTHING HAIRCARE
Shine, Smooth, Define.
Let your hair down with our naturally nourishing shampoo and conditioner bars. No plastic bottle, no soap, just concentrated, hair loving ingredients to the bottom of every bar.
Bestsellers
For your little ones
Kinder to our world
From biodegradable ingredients, to our Toitū net carbonzero certified manufacturing and sugar plastic packaging, we’re constantly working on ways to save energy and resources, and reduce waste.
Safer for you
Since 1993 we’ve been making safer plant and mineral-based products you can trust. So you can choose products that are safer for you, your family and our world, without compromising on performance. Learn more.
Sugar plastic
Our plastic bottles are made from renewable sugarcane. It’s 100% recyclable at kerbside and takes carbon out of the atmosphere as it grows, for a lower carbon footprint. Learn more.
Explore the range
Dr Michelle Dickinson on Why She Trusts ecostore
Dr Michelle Dickinson – scientist, busy mum and ecostore champion – put some of our products through their paces, testing their performance and planet-friendliness. More videos coming soon!
ULTRA POWER
Powered by nature's stain removers
Meet Ultra Power - our new and improved, high performance eco laundry detergent and stain remover. It's scientifically formulated with advanced renewable enzymes that boost stain fighting power by 20% for stubborn stains like wine, baby food, makeup, body lotion and chocolate.
ULTRA POWER
Powered by nature's stain removers
Meet Ultra Power - our new and improved, high performance eco laundry detergent and stain remover. It's scientifically formulated with advanced renewable enzymes that boost stain fighting power by 20% for stubborn stains like wine, baby food, makeup, body lotion and chocolate.
What our customers have to say
“As soon as our first daughter was born, we became hyper aware of everything that we were putting on her skin. This is where our love of Ecostore really blossomed. She had eczema from around 5 months old and so we wanted a gentle and effective product and we have found the laundry soaker to be just that. She has never reacted to any of the Ecostore products and now her skin is wonderfully clear. Our son has also not reacted to any of their products. We love the way Ecostore's products care for our whole family's health and the environment too!”
Product reviewed: Ultra Sensitive Laundry Soaker
“You have made mine and my 3 year old son's life so much better! He suffers from many allergies and with this has ezcema. The ezcema had been so bad, he was constantly scratching himself raw and waking through the night because he was so itchy. I switched to your washing powder and it was like magic, his skin is now so clear and hardly any need for prescribed creams! I really need to switch to hand wash and try the body wash for him too. Thanks so much for such an awesome product. Have just put my aunty onto your products as she has suffered ezcema all her life. From one very happy Mum :)”
“I love the baby care products! Safety first for my kids and no nasties. We use ecostore in every room in the house from dish washer products to laundry powder to hand soap, body wash, and multipurpose cleaner. Love love love!”
“I promised my husband we'd switch back if he noticed any difference in the efficacy of products but we've never looked back. We use only ecostore products for laundry, dishwashing & soaps, including baby soaps.”
“I love that in the ecostore product range there are Ultra Sensitive options that are fragrance free, these work well for my children who have sensitive skin. We like to support New Zealand products and especially ethically sound products like these. The peppermint lip balm is my personal favourite - yum!”
Product reviewed: Ultra Sensitive range
“We love all the products from ecostore, but especially the baby range - the sleepy time bath is a favourite - and the laundry products. They are lovely on our wee man's sensitive skin and do the job extremely well.”
#buymoresavemore
Need to buy in bulk?
For healthy savings and less packaging on the ecostore products you use most often, check out our bulk selection.
The latest goodies from the blog
From composting and organic gardening tips to wholesome recipes and help around the house.
Rhubarb CrumbleRhubarb is rich in antioxidants, anti-inflammatory and anti-bacterial, so this should be the crumble your health can get behind. But everything in moderation, right? So there is some sugar - replace this with coconut su...- Self Care For WinterAs long as this last summer’s been, it’s inevitable. We’re coming up to w...
- How to grow winter greens – broccoli, cabbage, cauliflower, kale and moreBroccoli is probably the most loved green vegetable of all time and it’s ...
- Proud to B: ecostore is now a B Corp™At ecostore, we’ve never just focused on the ‘money’ side of the business...
Our promise
We believe it should be easy to choose affordable, sustainable products for your family and your home. Our plant and mineral-based products include cruelty free skincare, haircare and body wash, household cleaners, and greywater safe laundry detergent and dishwashing products. The ecostore Ultra Sensitive range is fragrance free and specially formulated to be a better choice for people with asthma, eczema and sensitivities. While our gentle baby care and kids bath range are made to be extra kind on young skin.
We’re continually innovating to meet the highest health and performance standards. And when formulating our products, we use the precautionary principle. If there’s any doubt about an ingredient’s safety, we seek a safer alternative. We’re one of the only companies that lists what’s in (and not in) every single one of our products. We also use trusted international resources such as the EWG Skin Deep® Cosmetic Database to help us assess every ingredient. So you know they’re safer for you, your family and our world.